Growing a product-led startup is hard

Unlock more revenue from your PLG funnel

11+ years growing successful marketing functions

Built marketing strategies from pre-MVP to multi-millions

Cross-functional B2B SaaS leadership

The problem

Your product is solid, but your MRR is lackluster

Your early adopters LOVE the product and you thought you were ready to scale. But then everything started to feel like an uphill struggle

Most founders aren’t marketers; and at some point you will hit a plateau. You’re not ready to commit to hiring a full-time marketing leader (it’s a VERY tough hire for early stage startups), but you also need to grow. That’s where I come in.

Symptom #1

Your funnel isn’t converting

Lead velocity, sales-assisted upgrades, and LTV are just a few of the KPIs you need to track to create a growth engine. Right now it might feel like your engine is stuck in first gear. And no matter how much gas you use, your MRR won't budge.

Symptom #2

Little to no adoption of new features

Your product team worked hard to release a new feature on time. But when you announce it to your users you get ignored; or the few users that do try the feature quickly abandon it.

Symptom #3

Churn is too high

Churn is arguably your most important KPI. Yet many teams ignore it because they're too focused on chasing new revenue. One reason for this is because churn is influenced by multiple teams and needs cross-functional collaboration. If you're org and culture aren't built for this - it can be the leak that eventually sinks the ship.

The solution

Outsource your CMO to an expert

You can keep bootstrapping your marketing or hiring inexperienced employees, contractor, and agencies.

OR you can leverage over a decade of B2B marketing experience and shortcut your way to a profitable GTM strategy. If you want a proven expert leading your marketing, that's me. Here's how I'll deliver...

Diagnose

I'll sit down with you to understand your business and look at your current setup

Build & Test

Scale

We'll collaboratively build a GTM strategy to align your teams and unlock revenue – then we test

Once we know what's working, we'll double down by automating the boring parts

Get started

I can help you unblock your growth velocity

Most consultants and agencies don't care if you actually make money. I do. I only work with businesses that I know I can take their GTM from meh to WOW!

WORK WITH ME

Starting at

$2,500 / mo

Hire me to become your Fractional Head of Marketing or as a Consultant. I'll set up a strategy and build a team to execute our plan.

Includes:

• End to end GTM strategy frameworks

• Marketing tech stack & data audit

• Facilitated workshops for strategy team to align growth levers

• Documented processes for internal use

• Hiring + training internal marketing staff

• Weekly strategy working sessions

What I bring to the table

π-shaped marketer

Marketing orgs are broad and have a diverse range of skill sets. They're more like product teams than sales teams in that way. Finding a marketer with the right mix of skills for your startup is tricky when you're first starting out...pivot anyone? I'm what Emily Kramer at MKT1 calls a π-shaped marketer. I'm a hybrid between growth + product marketing + content, with deep roots in PLG and data.

I LOVE working with startups that...

• Are B2B SaaS with $500K - $5M in ARR

• Have a junior team who can execute, but you don’t have time (or skill set) to manage them effectively

• OR need marketing leadership, but it's not enough work for a full time role

• OR have a clearly defined project that requires a specific skill that you don’t have in-house

• OR need 100% pure consulting / coaching and no execution required

• OR need help hiring a marketing team, but not sure what skill set to hire for

But I might NOT be a fit if...

• You have short term targets that need to be fixed fast

• The amount of work is better suited to a full time hire

• You only need a marketing freelancer to help with tasks like writing blogs or setting up email nurtures

I come highly recommended

”Emma has a curiosity and eagerness to learn anything at all levels of abstraction. This makes her a well-rounded marketer! She jumps in head-first into the tactical and gets shit done, while also zooming out to think strategically and collaborate cross-functionally at the leadership level. She would be a great addition to your team.”

Marc Kuo, CEO & Co-Founder @ Routific

”Emma was instrumental in building scalable growth engines to support sales and acted as the product marketing lead for the company's Venture Studio. Emma was crucial to driving success and innovation."

Sepehr Shoarinejad, President @ Koridor Venture Studio

”Emma is a consummate professional with a deep, high-level understanding of marketing and growth strategy for B2B SaaS businesses. She's never out of ideas, and she turns them around FAST. A real pleasure to work with.”

Pam Sykes, Content Lead @ Routific

”Emma is a strategic marketing thinker that helps me make better decisions, make better products, create meaningful campaigns, and - most importantly - do profitable things. Emma takes a long view, does what she commits to 100% of the time. Highly recommended.”

Bryce Lokken, Founder @ Reviive

”The tactics recommended by Emma has shown immediate results. Particularly, my client has implemented one of the recommendations, which brought them several paying clients in the same month (we’re talking about industrial enterprise level clients with hundred thousand dollars orders). It was a pleasure to work with Emma, and I am looking forward to more collaborations.”

Igor Shepton, Owner @ ISMG Agency

Let's work together

Feel confident about MRR growth again